Users data collection is becoming more common in this digital era. Collecting data will help brands have valuable insights that can be personalized for customers based on each person’s behavior and preferences. In loyalty programs, brands can interact with customers through gamification as well as collect their data. This process…

In the modern business world, small businesses contribute greatly to local economies and play a big role in creating new jobs and innovations. As a matter of fact, they also earn less annual revenue than big corporations due to their smaller numbers of customers. …

Rewarding points for users is a popular method in customer loyalty programs, but have you ever encountered a case where users accumulate points but do not use them to exchange gifts or discount codes? So what are the reasons and how can brands make customers use points without forcing them…

E-commerce is the most popular and rapidly expanding form of trade in the modern world. Non-fungible tokens (NFTs) have developed into a potent instrument that may be utilized to transform e-commerce with the emergence of blockchain technology. NFTs provide a plethora of chances for firms to boost revenue, cultivate client…

Loyalty programs have been a staple of customer reward systems for decades. But as technologies such as blockchain rise in popularity, companies are looking for ways to incorporate decentralized solutions into their loyalty programs. …

The world is becoming more digital, so are products. Items such as albums, arts, video games copies to real-world assets. It can be said that NFTs are being preferred by more people because of their convenience. However, there are still some people who stay traditionally. So, what will people prefer…

Crisis and business At this point, we have passed the dark ages of the COVID-19 crisis. The world economy is in a new period called the post-crisis period, there are many changes that are difficult to predict for businesses. During the epidemic, it was blocked everywhere, businesses’ revenue dramatically decreased. After a period…

The year 2022 witnessed a significant change in people’s consumption pattern, as the post-Covid pandemic had a negative impact on the world economy, forcing people to spend sparingly. As a result, brands are also changing their business strategies, focusing more on building a long-term and strong relationship with customers. But…

In today’s business environment, there are many diverse choices for customers, making it easy for them to switch to other brands. Therefore, long-term customer retention is essential. As a result, many businesses are focusing on enhancing lifecycle marketing through loyalty programs. What is Lifecycle Marketing? Lifecycle marketing is the process of understanding, attracting, interacting…