FADO Go — A cross-border e-commerce platform fully integrated with social technology

FADO Go
3 min readMar 2, 2022

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Built on Web 2.0, most social media-based e-commerce platforms don’t have a full social shopping integration with high-quality information, effective security, privacy, and the ability to share experiences with others.

Realizing those shortcomings, FADO Go’s platform will provide full integration of social features with a comprehensive cross-border e-commerce solution developed on Web 3.0 and complemented with shopper-centric design and enhanced post-purchase experience that can make us stand out in the crowded market.

🔻Remaining problems of the e-commerce market🔻

💥 Limited social technology integrations by cross-border e-commerce Web 2.0 💥

Logistics and deliveries are primary problems for cross-border businesses around the world. As the delivery process involved with many parties and middlemen is often fractured and the order-tracking is handled manually, it’s difficult to guarantee a coherent information flow in international online trades.

In case customers buy products overseas through social platforms, they not only face those cross-border problems, but also have to deal with trust issues, mismatches they want and brand offerings, and limited localization.

The competition amongst social digital platforms and e-commerce marketplaces has highly increased in the age of social distancing. Lack of accuracy and poor quality of data may cause a big gap to obtain complete and correct data as well as map data flows to achieve efficient processing of cross-border e-commerce transactions and shipments. Such problems could be exploited by bad actors to engage in fraudulent activities.

✅ Read more about these problems: HERE

🔥 Our next move — Finding solutions & Solving problems 🔥

🎉 FADO Go provides a cross-border e-commerce platform fully integrated with social technology 🌍

Finding a solution that will allow social cross-border e-commerce to function as efficiently and seamlessly as its domestic counterpart is key to adapting to the increasing needs of end-consumers, making them happy, and coming back for more.

Full integration of social features with a comprehensive cross-border e-commerce solution developed on Web 3.0 and complemented with shopper-centric design and enhanced post-purchase experience will ensure FADO Go’s platform standout in the crowded market.

Our platform will combine live e-commerce, user-generated content, the use of influencers, frictionless home-delivery, shipping options and community-driven decentralized finance solutions so that consumers around the world can shop and earn in cryptocurrency.

Our “hybrid” approach combines social networks, communication platforms, and shopping all in our decentralized social e-commerce.

With FADO Go, foreign brands can present anything from content, payment methods, and social interactions to live streaming, personalized e-commerce experience, and customer service. Online brand communities on our platform are especially based on trust and mutual values between the brand and customers — they allow companies to strengthen relationships with customers and involve them in brand co-creation.

Further to nurture a vibrant and long-lasting community, we initiate cryptocurrency-based incentivization and gamification to engage members to contribute to discussions and content creation process by allowing them to suggest topics or featuring their key opinions and in return, we reward their good behaviors and contributions. This is a great way to create a loyal customer base and strong binding connections between members in Fado’s global ecosystem, making us very unique and unlike other traditional e-commerce platforms.

ABOUT FADO GO

FADO Go is a Blockchain-based platform that facilitates cross-border shopping easier by connecting consumers, brands, KOLs, and logistics providers on a decentralized network. Shoppers can enjoy the global online shopping experience and earn with cryptocurrency (FADO Token).

Our official channels:

🔹 Twitter 🔹 Telegram Channel 🔹Global Community Telegram 🔹Medium 🔹 Website 🔹 Facebook 🔹 LinkedIn 🔹 Instagram 🔹 TikTok

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FADO Go
FADO Go

Written by FADO Go

A blockchain-based platform that facilitates cross-border shopping by connecting consumers, brands, KOLs, and logistics providers on a decentralized network.

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