FADO Go removes all barriers of cross-border payments, optimizing every experience for our beloved customers

3 min readMar 1, 2022


Almost all cross-border e-commerce purchases face the risk of hidden costs caused by payment methods and foreign currencies, affecting consumers’ buying decisions. Ensuring a good checkout experience in the payment process is vital to customer attraction and retention for any e-commerce platform, including social cross-border.

Difficulty in cross-border payments

When a shopper makes a cross-border purchase, it involves a varying selection of players such as their bank, their merchant’s bank, payment processor, card network, foreign exchange, issuing bank, and acquiring bank. Ultimately, all of these add up and increase their overall purchase price.

International payments are indeed expensive; unfavorable rates, processing fees and other charges have remained consistently high. Also, there are myriad payment-related challenges such as time to settlement, cost of payments, split payments, and one-click payments, indicating how important an effective cross-border payment solution is for global e-commerce platforms hoping to grow internationally.

Effective and optimal solutions of FADO Go

Cryptocurrencies have slowly been entering the mainstream global financial ecosystem in recent years. They previously were considered to be poorly understood, nascent payment tools, but they quickly are finding favor as digital assets with diverse applications. The surging commercial and consumer interest in cryptocurrencies suggests that early adopters of this digital asset technology are well-placed to foster more loyalty for clients and customers. The global cryptocurrency payments ecosystem is taking shape as well as enabling smooth crypto processing and conversion is crucial for both companies and financial institutions striving to generate lasting customer loyalty.

Cryptonize the loyalty for shoppers & publishers (KOLs) by FADO Token

It’s still difficult to support smooth and speedy cryptocurrency payments experiences. However, this is especially evident when it comes to cross-border payments, which are notoriously complex and friction-laden — even when fiat currencies are used. Making cross-border B2B payments via cryptocurrencies could face significant hurdles, but eliminating friction points is key to the growth and adoption of cryptocurrencies on a global scale.

FADO Go will implement customized loyalty rewards, smart discounts, incentive programs, and unique marketing promotions using FADO tokens with real value. Customers are incentivized to buy more and use more services from FADO Go. The FADO cryptocurrency’s rewarding privilege will augment customer acquisition, retention, and buying frequency. Upon joining FADO Go’s customer program, global shoppers will be rewarded for every successful order on the platform. The rewards can then be redeemed for coupons to purchase products. Blockchain technology will transform low-liquidated loyalty points with real buying powers. FADO & FGT tokens will be the backbone of our platform’s ecosystem.


FADO Go is a Blockchain-based platform that facilitates cross-border shopping easier by connecting consumers, brands, KOLs, and logistics providers on a decentralized network. Shoppers can enjoy the global online shopping experience and earn with cryptocurrency (FADO Token).

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A blockchain-based platform that facilitates cross-border shopping by connecting consumers, brands, KOLs, and logistics providers on a decentralized network.