FADO Go x KardiaChain — The first e-commerce platform in Vietnam to apply Blockchain into practice and toward mass adoption
On June 1, 2021, Fado.vn officially put its customer loyalty rewards system (“Fado Loyalty Program”) based on Blockchain technology into operation. This is an incredible milestone that Fado moves one step closer toward a more secure, efficient, faster, cheaper, transparent, reliable, and low-risk e-commerce system for Vietnamese retailers.
The global blockchain market is reaching $39.7 billions by 2025 at 67.3% CAGR, meanwhile, the global e-commerce market is expected to total $4.89 trillion US dollars in 2021 and continues to rise 21.8% by 2024. Social e-commerce is leading the future of e-commerce, reaching $315.5 billions by the end of 2021 and is projected to grow at 31.4% annual pace.
Overseas shopping has become evermore social and is constantly creating further ways to entertain and engage digital consumers. Social e-commerce, the most explosive-growing sector nowadays, increasingly uses emerging technologies including blockchain & DeFi to create a novel and holistic shopping experience. We are entering a new era with mass adoption of cryptocurrencies and seeing a high demand for curated product purchases, group-buying, social media based overseas shopping from GenZ and Millennials, digital-savvy social shoppers. Especially, cryptocurrency enthusiasts are highly engaged in the crypto acceptance in mainstream business activities and ecosystem growths, naturally representing the ideal group of early adopters for using DeFi social e-commerce products offered by FADO.
FADO — a global S-commerce platform where customers can spend cryptocurrencies and a pioneer in bridging DeFi and Social Commerce.
“With the vision to bring new technologies such as Blockchain into Vietnamese businesses, KardiaChain expects that its cooperation with a leading e-commerce company like Fado will be an important step in popularizing blockchain to users. We believe that it will become a standard model of blockchain application for e-commerce companies in particular, which they strongly desire an optimal solution for loyalty program indeed.”, said Mr. Huy Nguyen, Co-founder and CTO (Chief Technology Officer) of KardiaChain.
About KardiaChain:
An open blockchain infrastructure with the first multi-chain connectivity in Southeast Asia. They invent non-invasive, cross-chain technology to create hybrid blockchain solutions, working with major service providers to blockchain-ize traditional business models. KardiaChain was founded in 2018 with a 100% Vietnamese team, including engineers and experts with many years of world experience from London to Silicon Valley. With its all-time-high market capitalization reaching 350 million USD, KardiaChain is voted by Yahoo Finance as one of the top trending technology companies in 2021. More information: https://kardiachain.io.
About FADO Go
FADO Go is a Blockchain-based platform that facilitates cross-border shopping easier by connecting consumers, brands, KOLs, and logistics providers on a decentralized network. Shoppers can enjoy the global online shopping experience and earn with cryptocurrency (FADO Token).
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