Web 3 Adoption: The Next Era for Enterprises

FADO Go
4 min readDec 2, 2022

Throughout human history, the economy always needs technical revolutions to grow. In this century computer science plays a main role as a motivation for social development, in the 2000s we got the big booming of the internet that opened a new era of how humans communicate and do business. Among this time we move from Web 1 (a typical web page like Wikipedia, where you can only read) to Web 2 (apps with interacting feature and various information form like image, video, sound, etc.) and currently we come to the early phase of Web 3 from now on we’ll see many established companies and start up take chance to enter this whole new world.

Web 3 Adoption: The Next Era for Enterprises

What is Web 3.0?

Web 3.0 relates to open and decentralized networks that are based on blockchain layers and use tokens of some kind as a means of incentive alignment and collaboration. Due to Web 3’s decentralized architecture, data uploaded to blockchain networks can never be changed by anybody, which is a key benefit. This property can be applied as a certificate of ownership of digital assets and real assets on the internet, it’s the most crucial feature that makes Web 3 different from those previous.
Learn more about The Future of Web3 Infrastructure

Where could your business be in the Web 3.0 economy?

The only goals for enterprises to move to the Web 3 world are new revenue growth opportunities and they won’t be disappointed. There are many fertile lands out there such as new products, new business models, new customer segments, new geographies, new sales models, and / or new workforce structures. Especially, the earlier you join the more advantages you’ll get.

  • Metaverse

Much speculation and investment has been made into virtual worlds based on virtual or mixed reality, many based on decentralized concepts. Many of the most valuable internal business use cases (team collaboration, onboarding, learning and development), as well as external use cases (shopping, marketplaces, customer experience), can be realized using a metaverse construct. Facebook now became Meta and launched its Metaverse as the future of this giant.

  • Distributed Autonomous Organizations (DAOs)

An often transparent, managed by the organization’s members, and not controlled by a central government organization built by rules encoded as a computer program. DAOs are, in general, member-owned organizations with decentralized leadership. A blockchain is used to manage the program rules and financial transaction history of a DAO. DAOs can be utilized within an organization for a variety of purposes, including open innovation, investment, IP-based professional services, and industry-scale consortiums.

A new era of freedom for applications on the internet, data is no longer centralized at a server located at big companies. They have countless uses and are still growing more in other fields, such as exchanges, games, finance, loyalty, gambling, storage, high-risk, wallet, governance, property, social, security, energy, insurance, and health.

In the world of Web 3 apps no one has the right to edit or change the data, the data is encrypted anonymously on the system in an absolutely secure way. No one can know your true identity for research or sell it for advertising purposes, which is what those centralized apps are doing nowadays.

  • Web 3’s Creator Economy

Enabling the creation and exchange of media and other digital assets, such as art, music, and NFTs, is one of Web3’s more thriving sectors. Numerous businesses are involved in this industry or have resources they may use, particularly in the areas of commerce, prediction markets, business media, design, and open data.

  • Blockchain Ledgers in Logistic

The use of blockchain for tracing supply chains, identifying fake goods, storing data, thwarting cybersecurity attacks, and many more purposes has been the talk of the industry for years. All of these use cases are currently maturing, and several successful blockchain consortiums for certain industries have also appeared.

  • Game Fi

Playing online blockchain-based games has given rise to P2E (Play-to-Earn) business models where users can earn virtual currency by mining NFTs. Dramatic business model testing, such as using or selling NFTs across games, as well as staking NFTs in games to earn more gaming tokens, is now underway.

Realizing the great potential of Web 3, FADO Go also initially oriented our business model to become a cross-border e-commerce platform applying blockchain technology. In addition, we have also developed a Loyalty platform, providing a loyalty solution for businesses wishing to own a flexible loyalty rewards program that can provide the basic loyalty program feature moreovers take advantage of blockchain technology. It’s also called Web 3 Apps or Dapps.

Blockchain loyalty apps were already a trend when Starbucks launched their own Web 3 loyalty program Odyssey in September 2022. FADO Go Loyalty platform allows non-Web 3 companies to easily catch up with the trend. When choosing our solution, businesses will own a blockchain loyalty program that promises to bring extremely new experiences for customers through the technologies such as NFT memberships, NFT vouchers, reward points on the blockchain platform.

Learn more about How Features of Blockchain Loyalty Solution is Differentiated

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FADO Go

A blockchain-based platform that facilitates cross-border shopping by connecting consumers, brands, KOLs, and logistics providers on a decentralized network.